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In 2023, digital marketing stands out as a red-hot career choice. In an age dominated by the internet, brands are desperately seeking skilled digital marketers to boost their online presence. The demand is sky-high, but the supply of talent is limited. Hence, it is a good career provided you do an digital marketing course and be one of those skilled digital marketers.

Yes, with everything being available online, even digital marketing courses had to be made available for learners. There are various institutes that provide an online courses for digital marketing. Apart from that, you can even get brief introductions about digital marketing concepts from blogs or YouTube videos available on the Internet.

The worth of a digital marketing certificate depends on your goals of learning this subject. If you are someone who wants to kickstart a business, take their own existing business online or establish a freelancing career, you will only need the right digital marketing skills.

But if you’re a job seeking individual, a certificate helps you add more weightage at the time of recruitment. But the bottom line is your performance and understanding of digital marketing which will come from learning the right skills from the right mentors.

Online digital marketing courses offers many benefits over offline courses, including flexibility to learn at your own pace and from any location. They are often more cost-effective & provide access to a wide range of specialised courses.Online courses are available all day, every day, and can be adjusted to suit how you like to learn. This makes them a convenient and effective way to learn digital marketing.

A digital marketing syllabus includes topics such as – foundational concepts, digital marketing concepts and soft skills training, all in the same hierarchy.

Foundational concepts include marketing fundamentals like AIDA Funnel, Marketing Framework, etc. A syllabus should start with foundational concepts so that both traditional & non-marketing students can create a strong base from the start.

Digital Marketing concepts include basic to advanced topics like Search Engine Optimisation, Social Media Marketing, Paid Advertising, Email Marketing, Content Marketing, Web Analytics, etc. These digital marketing concepts form the core of a course syllabus.

Apart from digital marketing knowledge, it is important that a syllabus covers soft skills like presentation, communication, art of pitching, client servicing, etc. Soft skills help you become more confident to enter the corporate world.

Talking about the general career opportunities in digital marketing, currently, there is a gap in the industry.

The demand of skilled digital marketers in high but the supply of the same is relatively low.

Completing a digital marketing certification online will help you be skilled enough to take advantage of the gap and apply for various digital marketing roles in the industry.

Here is a list of top digital marketing roles and their average starting salaries in India:

• • Social Media Marketing Executive- INR 3,00,000
• • Digital Marketing Executive- INR 2,60,000
• • SEO Executive – INR 2,00,000
• • SEM Executive – INR 3,50,000
• • Content Marketing Executive – INR 3,00,000
• • Web Development Executive – INR 3,00,000
• • Email Marketing Executive – INR 2,70,000
• • Marketing Automation Executive – INR 3,60,000

The highest designation in the digital marketing space is that of “Chief Digital Officer”. According to Ambition Box, the maximum salary of Chief Digital Officer is INR 1.02 crores per annum. This number varies depending upon your work experience and both digital and managerial skills