PGDMC ( POST GRADUATION DIGITAL MARKETING CERTIFICATION )
MODULES THAT WILL BE COVERED UNDER THIS COURSE
Here’s a sneak peek of what you’ll learn:
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WordPress Basics: Get started with the fundamentals of WordPress, from setting up your website to understanding the dashboard.
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Theme Selection: Discover how to choose the perfect theme for your website and customize it to reflect your brand.
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Content Creation: Learn the secrets of crafting engaging and SEO-friendly content that attracts both readers and search engines.
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Design Perfection: Dive into the world of design elements, typography, and graphics to make your website visually appealing.
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SEO Magic: Uncover the techniques to optimize your WordPress website for search engines, boosting your online visibility.
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Responsive Design: Ensure your website looks stunning on all devices with responsive design techniques.
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E-commerce Integration: Learn to create an online store, manage products, and optimize for sales.
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Analytics and Optimization: Harness the power of data with Google Analytics and optimize your website for better performance.
With DGDI’s online digital marketing course, you’ll not only master WordPress website design but also gain the skills to drive traffic, engage users, and convert visitors into loyal customers. Don’t miss out on this opportunity to become a WordPress wizard – enroll today!
- What is Google AdWords? Why Google AdWords?
- Google Network
- AdWords Terminologies
- How Does the SEM Auction Work?
- Structure of an AdWords Account
- Campaign Types – Introduction to Search, Display (including Videos),
- Shopping and Mobile-specific campaign types, and when/why to use them.
- Creation of Search Network Campaign
- Ad
- Ad Formats
- Ad Text Policies
- Ad Text Best Practices
- DKI
- Ad Extensions
- Keyword Research
- Tools – Keyword Planner & Estimator
- Keyword Match types
- Keyword Strategies
- Landing Page
- Bidding and Budget
- Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc
Creation of Google Display Network
- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation – Demo
- Remarketing
- Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
- Advanced Display: Smart Display Campaigns
Mobile Ad Campaigns
- Universal App Campaigns
- Mobile-Specific Bidding and Targeting Strategies
- Measuring Mobile Ad Performance and Conversions Report Editor
- Optimization Strategies
- Account Audit Demo
Shopping Campaigns – Introduction
- What are Google Shopping Ads /Product Listing Ads?
- Where do they appear on Google? What Shoppers on the internet do?
- What retailers need? – New Advertising technologies
- Google Shopping set retailers up for success
- Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
- Merchant Centre Steps
- Create Shopping Campaign on Google AdWords
- Track Performance and Optimize the Campaigns
YouTube Marketing – Introduction & Ad Formats
- YouTube Ad Formats
- YouTube Campaign Creation
- YouTube Analytics
- Video Campaign Optimization Tips
- Getting Started with Social Media Marketing
- Introduction to Social Media
- Facebook Marketing
- Creating Content for Facebook & Social Media
- Why Content is the foundation of SMM
- Psychology of Social Sharing
- Building Content That is Inherently Shareable Tools for Content Creation
- Facebook Marketing
- What is Facebook Marketing
- Facebook Page
- Best Practices KPIs to measure success Facebook Insights
- Facebook Business Manager
- How does Facebook Advertising Work?
- Facebook Ad Campaign Objectives
- Facebook Ad Targeting
- Instagram & LinkedIn Marketing
- Marketing on Instagram
- Optimizing your instagram business profile
- Crafting an Instagram content strategy
- Instagram Ads
- LinkedIn as a Marketing Platform
- LinkedIn for Personal Branding
- Brand Marketing on LInkedIn
- LinkedIn Company Pages
- LinkedIn Advanced Search
- LinkedIn Premium
- LinkedIn Ads
- Twitter and Snapchat Marketing
- Twitter Marketing
- Twitter Marketing for Brand Awareness
- Twitter Ads
- Twitter Analytics
- Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist
- Snapchat Marketing
- Snapchat for business
- Building a following Driving Engagement Analytics & Measurement
- Pinterest Marketing &
- Creating a Successful Digital Marketing Strategy
- Pinterest Marketing
- Pinterest for business
- Marketing on Pinterest Best Practices
- Leveraging Rich Pins Analytics &
- Measurement Social Media Marketing Tools Hootsuite Buffer TweetDeck Sprout Social
- Crafting a Successful Social Media Strategy 10-step framework to crafting a successful
- Social Media strategy Building Content That is Inherently Shareable Creating Content for multiple platforms
- Generating content ideas and building a plan Effective Content Distribution Evaluating Success
- Introduction to SEO
- How do Search Engines work?
- Indexing & Crawling
- Basics Optimizing
- Crawl Budget
- Intro to SEO
- Organic Search vs. Paid Search
- Results Anatomy of a Search Result (Search Snippet)
- What is On-page SEO (Content, Architecture, HTML)?
- What is Off-page SEO/Link Building (Social, Content-based, PR)?
- Keyword Research Finding Seed Keywords: Mind Map for Keyword Research Using Wikipedia, Forums for Keyword Research Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords Google Keyword Planner Tool
- On-page SEO HTML Basics Web Page Basics: What is HTML, JavaScript,CSS Basic
- HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A On-page SEO Elements Crawling: XML, HTML Sitemaps, Robots.txt Content Clusters (Creating SEO-based content) Negative on-page to avoid
- Technical SEO URL Architecture Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights) 301 Redirects
- Mobile SEO App Store Optimisation Mobile Websites: Responsive, Adaptive, Dynamic Optimizing for Voice Search Schema markup
- What is Schema & Why is it relevant to SEO. Schema Types – Micro, JSON-LD Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness How Schema shows up in SERPs
- Off-page SEO Link Building
- What is Link Building Link Building Tactics Manual Link Building Process Link Building Metrics Social
- SEO Quora YouTube Video SEO Slideshare, Scribd and other Social Channels for SEO Local SEO
- What is Local SEO, Pigeon Update Google My Business, Bing Places Local Pages on your website Local Listings/Citations
- Backlink Audits using SEMrush.com
- Backlink audit of one website
- How to audit backlinks of competitors and gain insights?
- SEO Audit, Tools, Measurement SEO Audits
- What are SEO Audits?
- Different Types of SEO Audits
- Complete SEO Audit with
- Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit Google Search Console Algorithm Updates History of Google Algorithms Panda, Penguin, Pigeon, Caffeine updates RankBrain and the Future of SEO Measurement with Google Analytics
- Basics of Google Analytics SEO
- Metrics to Measure – On-page, Off-page, Technical SEO Reporting SEO Resources,
- Careers in SEO
- Top Blogs to follow for SEO Free Learning Resources – Moz, Google Analytics A career in SEO
Our Canva Designing course is a step-by-step journey that will empower you with the knowledge and skills to create stunning visuals, graphics, and marketing materials. You’ll learn to harness the full potential of Canva, a user-friendly yet powerful design tool, to take your digital presence to the next level.
Module 1: Introduction to Canva
In this module, we’ll cover the basics of Canva, including:
- What is Canva, and why is it essential for your digital presence?
- Setting up your Canva account.
- Navigating the Canva interface and tools.
Module 2: Design Fundamentals
A strong foundation is crucial for great design. You will learn:
- The principles of design, including color theory, typography, and composition.
- How to create visually appealing graphics that align with your brand.
Module 3: Creating Social Media Graphics
Social media is a key platform for engagement. You’ll discover:
- Designing eye-catching posts for various social media platforms.
- Tips and tricks to increase your social media reach.
Module 4: Designing Marketing Materials
Marketing materials are vital for your business. You will explore:
- Crafting attention-grabbing flyers, posters, and brochures.
- Incorporating branding elements into your marketing collateral.
Module 5: Designing for Web and Blogs
Your website and blog content needs to look professional. We will delve into:
- Creating appealing website banners, blog graphics, and headers.
- Optimizing designs for website responsiveness.
Module 6: Advanced Canva Features
Unlock the full potential of Canva with advanced techniques, including:
- Collaboration and sharing designs.
- Integrating Canva with other tools and software.
Module 7: Designing for Print
Taking your designs from digital to physical. You will learn:
- Preparing designs for print, including business cards and merchandise.
- Working with professional printers for high-quality results.
Module 8: Project Showcase and Feedback
Showcase your Canva designs and receive valuable feedback from our experts.
Module 9: Final Thoughts and Next Steps
We’ll wrap up the course with:
- Tips on staying updated with design trends.
- A discussion of career opportunities in design.
Conclusion: By the end of this course, you will be equipped with the skills and knowledge to create stunning visuals for your digital presence. Whether you’re a beginner or looking to level up your design game, DGDI’s Canva Designing course has you covered. Join us on this exciting journey, and let’s unlock your full design potential with Canva. Enroll today and take the first step towards digital design excellence!
Don’t miss this opportunity to elevate your design skills and leave a lasting impact in the digital world. Join DGDI’s Canva Designing course now!
Are you ready to take your video editing skills to the next level? Whether you’re an aspiring content creator, a small business owner looking to improve your marketing materials, or just someone with a passion for video editing, DGDI’s Video Editing Course is your gateway to unlocking your creative potential.
Why Choose DGDI for Video Editing?
At DGDI, we understand the power of visual storytelling and the importance of top-notch video content in today’s digital landscape. Our Video Editing Course is designed to equip you with the skills, knowledge, and tools needed to create professional-quality videos that stand out and engage your audience.
What Sets DGDI’s Video Editing Course Apart?
1. Industry-Experienced Instructors
Our instructors are industry experts with years of experience in video editing and production. They bring real-world insights and practical knowledge to the classroom, ensuring you learn the latest techniques and best practices.
2. Hands-On Learning
We believe in learning by doing. Our course emphasizes practical, hands-on exercises that allow you to apply what you’ve learned immediately. You’ll work with industry-standard software, mastering key video editing tools and techniques.
3. Comprehensive Curriculum
Our curriculum covers a wide range of topics, including:
- Video Editing Fundamentals: Learn the basics of video editing, from timeline editing to transitions and effects.
- Color Correction and Grading: Discover how to enhance the visual appeal of your videos through color correction and grading.
- Audio Editing: Learn to perfect your video’s audio, from background music to sound effects.
- Motion Graphics: Create captivating titles, lower thirds, and animations to make your videos more engaging.
- Special Effects: Dive into advanced editing techniques to add special effects and creativity to your videos.
- Professional Workflow: Gain insights into efficient editing workflows used by industry professionals.
4. Portfolio Building
During the course, you’ll have the opportunity to work on real projects and build a professional-quality video editing portfolio. This portfolio will be invaluable as you pursue your career in video editing or content creation.
5. Networking Opportunities
At DGDI, you’ll connect with a community of fellow video enthusiasts and professionals. Networking is a crucial part of any creative field, and our course provides ample opportunities to build valuable connections.
SEO-Optimized Video Editing Course
Our Video Editing Course is not just about teaching the art and science of video editing; it’s also about ensuring your work is discoverable online. We’ll cover SEO strategies specific to video content, helping you get your videos noticed on platforms like YouTube and social media.
Enroll Today
Don’t miss out on the chance to master the art of video editing with DGDI. Join our Video Editing Course and take the first step towards a rewarding and creative career in video production. Enroll now to secure your spot in our upcoming class and start your journey to becoming a video editing pro!
Are you ready to harness the immense power of email marketing to supercharge your digital growth strategies? Welcome to the Digital Growth Driven Institute’s (DGDI) comprehensive Email Marketing Course! In this course, you’ll learn the ins and outs of email marketing, from the fundamentals to advanced techniques that will help you drive conversions, build brand loyalty, and achieve remarkable results for your business or clients.
Module 1: Understanding Email Marketing Basics
In the first module, we’ll lay the foundation for your email marketing journey. You’ll grasp the essential concepts, including:
1.1 What is Email Marketing? – Explore the significance of email marketing in today’s digital landscape. 1.2 Building Your Email List – Discover effective strategies for growing a high-quality subscriber list. 1.3 Email Marketing Goals – Learn how to set and measure clear objectives for your email campaigns. 1.4 Crafting Engaging Content – Master the art of creating attention-grabbing subject lines and compelling email content.
Module 2: Creating Effective Email Campaigns
Now that you have a strong foundation, it’s time to dive into the practical aspects of crafting email campaigns that convert:
2.1 Email Design Best Practices – Explore responsive design, imagery, and formatting that enhance user experience. 2.2 Personalization and Segmentation – Discover how to send tailored messages that resonate with your audience. 2.3 Call-to-Action (CTA) Optimization – Learn how to create compelling CTAs that drive clicks and conversions. 2.4 A/B Testing and Optimization – Dive into data-driven decision-making to refine your campaigns.
Module 3: Deliverability and List Management
In this module, you’ll learn how to ensure your emails reach the inbox and maintain a healthy email list:
3.1 Email Authentication – Understand SPF, DKIM, and DMARC to improve email deliverability. 3.2 Avoiding Spam Filters – Explore best practices for avoiding spam traps and junk folders. 3.3 List Hygiene – Learn how to keep your email list clean and engaged. 3.4 Compliance with Email Regulations – Ensure your email marketing practices align with legal requirements.
Module 4: Analytics and Performance Measurement
Elevate your email marketing game by analyzing your campaigns and making data-driven decisions:
4.1 Key Metrics to Monitor – Explore open rates, click-through rates, conversion rates, and more. 4.2 Email Analytics Tools – Learn about popular email marketing analytics platforms. 4.3 Email Performance Reporting – Understand how to interpret data and refine your strategy accordingly.
Module 5: Advanced Strategies and Automation
In this final module, we’ll delve into advanced email marketing techniques:
5.1 Drip Campaigns and Automation – Discover how to automate your email marketing for efficiency and personalization. 5.2 Behavioral Targeting – Tailor your emails based on user behavior for maximum impact. 5.3 Email Marketing Trends – Stay ahead of the curve with the latest trends and innovations in email marketing.
Conclusion: By completing the DGDI Email Marketing Course, you’ll be equipped with the knowledge and skills to master the art of email marketing. Whether you’re a marketing professional, business owner, or aspiring digital marketer, this course will empower you to create high-converting email campaigns, boost engagement, and drive substantial growth for your brand.
Don’t miss the opportunity to take your digital marketing skills to the next level. Join DGDI’s Email Marketing Course today and embark on a journey toward becoming a proficient email marketing strategist. Sign up now to unlock the full potential of email marketing in the digital age!
In today’s digital age, WhatsApp has become an invaluable tool for businesses looking to connect with their target audience effectively. If you want to harness the full potential of WhatsApp marketing, Digital Growth Driven Institute (DGDI) is here to help. Our WhatsApp Marketing Course is designed to equip you with the knowledge and skills needed to create successful WhatsApp marketing campaigns, build meaningful connections with your audience, and drive business growth. Let’s dive into what you can expect from our course.
Chapter 1: Understanding the Power of WhatsApp Marketing
In this section, we’ll explore why WhatsApp is a game-changer in the world of digital marketing. Learn how this messaging platform has evolved into a powerful tool for engaging with customers, driving sales, and increasing brand visibility.
Chapter 2: Crafting Compelling WhatsApp Marketing Strategies
Successful WhatsApp marketing starts with a well-thought-out strategy. We’ll guide you through the process of defining your goals, target audience, and key performance indicators (KPIs). You’ll also discover effective techniques for creating engaging and relevant content that resonates with your customers.
Chapter 3: Building and Managing Your WhatsApp Audience
Building a quality subscriber list is crucial for your WhatsApp marketing success. We’ll teach you how to grow your audience organically, maintain compliance with WhatsApp’s policies, and segment your list for targeted campaigns.
Chapter 4: Creating Engaging WhatsApp Content
Learn the art of crafting persuasive messages, eye-catching media, and interactive content. We’ll cover best practices for sending text messages, images, videos, and documents that captivate your audience and encourage them to take action.
Chapter 5: Leveraging Automation and Chatbots
Save time and increase efficiency by incorporating automation and chatbots into your WhatsApp marketing strategy. Discover the tools and techniques to set up automated messages, responses, and sequences.
Chapter 6: Analyzing WhatsApp Campaigns
Data-driven decision-making is at the core of successful marketing. Learn how to use WhatsApp’s analytics and third-party tools to track the performance of your campaigns and make informed improvements.
Chapter 7: Compliance and Privacy
Stay on the right side of WhatsApp’s policies and protect your users’ privacy. We’ll cover essential information on compliance, opt-ins, and handling user data responsibly.
Chapter 8: Case Studies and Success Stories
Get inspired by real-world examples of businesses that have excelled in WhatsApp marketing. We’ll showcase successful campaigns and discuss the strategies that made them stand out.
Chapter 9: WhatsApp Marketing Tools and Resources
Explore the various tools, plugins, and resources available to enhance your WhatsApp marketing efforts. From CRM integrations to design software, we’ll help you discover the right tools for your needs.
Chapter 10: Developing Your WhatsApp Marketing Plan
In this final chapter, we’ll guide you through the process of creating a comprehensive WhatsApp marketing plan tailored to your business goals. You’ll have a roadmap to implement everything you’ve learned.
Conclusion: WhatsApp marketing is a dynamic and highly effective channel for engaging with your audience, and our DGDI course is your gateway to mastering it. Whether you’re a business owner, marketer, or aspiring professional, our course will equip you with the knowledge and skills to unlock the full potential of WhatsApp marketing. Join DGDI and embark on your journey to digital marketing success today!
Are you ready to supercharge your sales career and elevate your selling skills to new heights? Look no further than the Digital Growth Driven Institute (DGDI), where we offer a cutting-edge Sales course designed to help you master the art of selling in the digital age. In today’s competitive business landscape, sales professionals need more than just charisma; they need the right strategies and techniques to close deals successfully. With our Sales course, you’ll gain the knowledge and skills to become a top-performing salesperson.
Why Choose DGDI’s Sales Course?
1. Comprehensive Curriculum: Our Sales course at DGDI is carefully crafted to cover every aspect of modern sales, from understanding customer psychology to utilizing the latest sales technologies. You’ll learn the strategies that work in today’s digital world.
2. Expert Instructors: Our instructors are industry experts with years of hands-on experience in sales. They’ll provide you with valuable insights and real-world examples to sharpen your skills.
3. Personalized Learning: We understand that each learner is unique. Our course offers a personalized learning experience, allowing you to progress at your own pace and focus on areas where you need improvement.
4. Practical Application: At DGDI, we believe in learning by doing. Our course includes practical exercises, case studies, and role-playing scenarios to apply your knowledge in real-world situations.
5. Job-Ready Certification: Upon successful completion of the course, you’ll receive a DGDI Sales Certification that’s recognized by top employers. It’ll help you stand out in the competitive job market.
Course Highlights:
Sales Fundamentals: Build a strong foundation by learning the core principles of sales, including prospecting, qualifying leads, and the sales process.
Digital Sales Techniques: Discover the power of digital marketing, social selling, and using technology to close deals faster and more efficiently.
Customer-Centric Approach: Understand your customers’ needs, challenges, and desires, and tailor your sales approach accordingly.
Sales Automation: Learn to leverage CRM systems and sales automation tools to streamline your sales process.
Negotiation Skills: Develop effective negotiation strategies that lead to mutually beneficial agreements.
Sales Ethics: Explore the importance of ethical sales practices and build trust with your customers.
Sales Analytics: Utilize data and analytics to track your performance and make data-driven decisions.
Who Should Enroll:
- Aspiring sales professionals looking to start a successful career in sales.
- Experienced salespeople aiming to update their skills and stay competitive.
- Entrepreneurs and business owners seeking to improve their own sales processes.
Conclusion:
Are you ready to become a sales champion in the digital age? Join DGDI’s Sales course and equip yourself with the knowledge and skills needed to excel in today’s competitive sales landscape. Whether you’re starting your sales career or looking to elevate your existing skills, our comprehensive course will set you on the path to success. Enroll today and unlock your full sales potential with DGDI.
In today’s fast-paced digital landscape, businesses that harness the power of artificial intelligence (AI) tools gain a significant competitive edge. The Digital Growth Driven Institute (DGDI) is thrilled to introduce our AI Tools course, designed to empower individuals and organizations with the knowledge and skills needed to navigate the AI-driven world successfully.
Why AI Tools Matter:
Artificial Intelligence is revolutionizing the way we work, live, and interact. AI tools are no longer just buzzwords; they are powerful solutions that help automate tasks, make data-driven decisions, and streamline processes. Here’s why mastering AI tools is crucial:
Increased Efficiency: AI tools can automate repetitive tasks, allowing you to focus on strategic activities, saving time and resources.
Data-Driven Insights: AI tools process vast amounts of data to provide valuable insights, helping in informed decision-making.
Enhanced Customer Experience: Personalization and recommendation engines powered by AI can significantly improve customer satisfaction and loyalty.
Competitive Advantage: Businesses utilizing AI tools gain an edge over competitors by adapting to market changes faster and optimizing operations.
Innovation and Growth: AI drives innovation, opening up new revenue streams and business opportunities.
What Our AI Tools Course Offers:
At DGDI, we are committed to providing a comprehensive learning experience that equips you with practical skills and knowledge. Our AI Tools course covers:
Introduction to AI: Gain a deep understanding of AI concepts, its applications, and the role it plays in digital transformation.
AI Tools Overview: Explore a wide array of AI tools, from machine learning and natural language processing to computer vision and data analytics.
Hands-On Practice: Learn by doing! Our course emphasizes practical projects and exercises, allowing you to apply what you’ve learned.
Industry-Relevant Content: We keep our curriculum updated with the latest AI trends, ensuring that you are prepared for real-world challenges.
Expert Instructors: Learn from experienced AI professionals who are passionate about sharing their knowledge and insights.
Certification: Earn a DGDI certification upon course completion, validating your AI skills and knowledge.
Who Should Enroll:
Our AI Tools course is suitable for a wide range of individuals, including:
- Business Professionals looking to enhance decision-making through data analysis.
- Marketers seeking to implement AI-driven strategies for customer engagement.
- Entrepreneurs exploring AI opportunities for their startups.
- Technology Enthusiasts interested in diving into the world of AI.
- Anyone with a passion for innovation and a desire to stay competitive in the digital age.
Conclusion:
The future is AI, and DGDI’s AI Tools course is your passport to success in this AI-driven world. Whether you’re an aspiring AI professional or a business leader aiming to leverage AI for growth, our course will equip you with the knowledge and skills you need.
Don’t miss out on this opportunity to future-proof your career and business. Enroll in DGDI’s AI Tools course today and embark on a journey of digital transformation and innovation.
Prepare for a smarter tomorrow with DGDI – Where Digital Growth Meets Innovation.
In today’s fast-paced and competitive digital landscape, technical skills alone are not enough to secure a thriving career. The Digital Growth Driven Institute (DGDI) understands the importance of soft skills in helping individuals stand out and succeed in the dynamic world of digital marketing and business. Our exclusive Soft Skills Course is designed to equip you with the essential interpersonal and communication abilities needed to excel in your professional journey. In this SEO-optimized content, we’ll explore the course offerings, benefits, and the significance of soft skills in the digital era.
The Importance of Soft Skills in Digital Marketing
Digital marketing professionals are often required to collaborate with diverse teams, engage with clients and customers, and convey complex ideas with clarity. To excel in this field, it is crucial to possess a strong foundation in soft skills, which include but are not limited to:
Communication Skills: Effective communication is the cornerstone of success. Our Soft Skills Course will empower you with the ability to articulate your thoughts and ideas clearly, whether in writing or in person.
Teamwork and Collaboration: In the digital landscape, you’ll frequently work in teams. The course will teach you how to build productive working relationships, resolve conflicts, and contribute to the team’s success.
Adaptability: The digital world is ever-changing. Learn how to embrace change, be resilient, and adapt to new technologies and trends in this course.
Problem-Solving: Problem-solving is at the heart of any business. Develop your analytical thinking and critical problem-solving skills to tackle challenges head-on.
Leadership Skills: Whether you aspire to be a team leader or just want to enhance your leadership potential, this course will help you cultivate the qualities of an effective leader.
DGDI’s Soft Skills Course: What to Expect
Our Soft Skills Course is carefully crafted to meet the specific needs of digital marketing professionals. Here’s what you can expect from this comprehensive program:
Tailored Curriculum: The course covers a wide range of soft skills, from communication and leadership to emotional intelligence and time management. You can select modules that align with your career goals.
Experienced Instructors: Learn from industry experts who have practical experience in the digital marketing world, providing you with real-world insights and guidance.
Interactive Learning: Our course features a mix of engaging lectures, group activities, case studies, and one-on-one coaching to ensure an interactive learning experience.
Certification: Upon completion, you’ll receive a DGDI Soft Skills Course certificate, a valuable addition to your resume, demonstrating your commitment to professional development.
Lifetime Access: You’ll have lifetime access to course materials and updates, ensuring you can continue refining your soft skills as your career evolves.
Benefits of DGDI’s Soft Skills Course
By enrolling in our Soft Skills Course, you unlock a host of benefits that will set you apart in the digital marketing industry:
Enhanced Employability: Employers highly value candidates with strong soft skills, making you a sought-after professional in the digital marketing field.
Career Advancement: Whether you’re a beginner or an experienced professional, improving your soft skills can lead to better career prospects and promotions.
Effective Client and Team Interaction: Build trust with clients, foster teamwork, and resolve conflicts efficiently, leading to smoother project execution.
Personal Growth: Mastering soft skills not only benefits your professional life but also enhances your personal life, improving relationships and overall satisfaction.
Reasons to take a PGDMC Digital Marketing Course
Digital Marketing is a mandatory skill for a large number of professional roles in the industry today in departments such as Marketing, Public Relations, Branding and HR. Through our Digital Marketing & other Courses, DGDI has trained entrepreneurs, professionals, and students.
Here are the key reasons for which people take our Digital Marketing Course:
- Marketing Professionals: Upskilling
- Professionals in Other Roles: Upskilling, Career Shift, Freelancing
- Business Owners & Entrepreneurs: Promote Business, Manage Agency
- Digital Marketing Professionals: Career Growth
- Students & Freshers: Job, Freelancing
Why do you need to register for an Online Course?
Best Industry Trainer
Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 5 years
Practical Sessions
50 + hours of tasks to ensure hands-on Digital Marketing preparation.
Attend Sessions from Your Comfort Zone
You can attend our live sessions from anywhere in the world, with a good internet connection.
Updated Digital Marketing Course Recordings
Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access.
No Travelling
Save valuable time up to 120 hours which would otherwise be lost on transportation.
Digital Marketing Course Lifetime Updates
We think our partnerships will continue in the long run. Wait for us to keep you updated on the latest trends and revamped material during your entire lifetime!
Have Any Questions?
FAQ's
Is digital marketing a good career?
In 2023, digital marketing stands out as a red-hot career choice. In an age dominated by the internet, brands are desperately seeking skilled digital marketers to boost their online presence. The demand is sky-high, but the supply of talent is limited. Hence, it is a good career provided you do an digital marketing course and be one of those skilled digital marketers.
Can I learn digital marketing online?
Yes, with everything being available online, even digital marketing courses had to be made available for learners. There are various institutes that provide an online courses for digital marketing. Apart from that, you can even get brief introductions about digital marketing concepts from blogs or YouTube videos available on the Internet.
Is a digital marketing certificate worth it?
The worth of a digital marketing certificate depends on your goals of learning this subject. If you are someone who wants to kickstart a business, take their own existing business online or establish a freelancing career, you will only need the right digital marketing skills.
But if you’re a job seeking individual, a certificate helps you add more weightage at the time of recruitment. But the bottom line is your performance and understanding of digital marketing which will come from learning the right skills from the right mentors.
Why is an online Digital Marketing course better than an offline course?
Online digital marketing courses offers many benefits over offline courses, including flexibility to learn at your own pace and from any location. They are often more cost-effective & provide access to a wide range of specialised courses.Online courses are available all day, every day, and can be adjusted to suit how you like to learn. This makes them a convenient and effective way to learn digital marketing.
What are the qualifications criteria for a digital marketing course?
Digital Marketing is a skill that can be done by anyone no matter your educational background. The basic qualification criteria would be to have a minimum 10+2 years of education.
What topics are covered under a digital marketing syllabus?
A digital marketing syllabus includes topics such as – foundational concepts, digital marketing concepts and soft skills training, all in the same hierarchy.
Foundational concepts include marketing fundamentals like AIDA Funnel, Marketing Framework, etc. A syllabus should start with foundational concepts so that both traditional & non-marketing students can create a strong base from the start.
Digital Marketing concepts include basic to advanced topics like Search Engine Optimisation, Social Media Marketing, Paid Advertising, Email Marketing, Content Marketing, Web Analytics, etc. These digital marketing concepts form the core of a course syllabus.
Apart from digital marketing knowledge, it is important that a syllabus covers soft skills like presentation, communication, art of pitching, client servicing, etc. Soft skills help you become more confident to enter the corporate world.
What are the career opportunities after completing these digital marketing online certifications?
Talking about the general career opportunities in digital marketing, currently, there is a gap in the industry.
The demand of skilled digital marketers in high but the supply of the same is relatively low.
Completing a digital marketing certification online will help you be skilled enough to take advantage of the gap and apply for various digital marketing roles in the industry.
Here is a list of top digital marketing roles and their average starting salaries in India:
- • Social Media Marketing Executive- INR 3,00,000
- • Digital Marketing Executive- INR 2,60,000
- • SEO Executive – INR 2,00,000
- • SEM Executive – INR 3,50,000
- • Content Marketing Executive – INR 3,00,000
- • Web Development Executive – INR 3,00,000
- • Email Marketing Executive – INR 2,70,000
- • Marketing Automation Executive – INR 3,60,000
What is the maximum salary for a digital marketer in India?
The highest designation in the digital marketing space is that of “Chief Digital Officer”. According to Ambition Box, the maximum salary of Chief Digital Officer is INR 1.02 crores per annum. This number varies depending upon your work experience and both digital and managerial skills