BDMC ( Basic Digital Marketing Certification )

BDMC ( BASIC DIGITAL MARKETING CERTIFICATION )

MODULES THAT WILL BE COVERED UNDER THIS COURSE

Here’s a sneak peek of what you’ll learn:

WordPress Basics: Get started with the fundamentals of WordPress, from setting up your website to understanding the dashboard.
Theme Selection: Discover how to choose the perfect theme for your website and customize it to reflect your brand.
Content Creation: Learn the secrets of crafting engaging and SEO-friendly content that attracts both readers and search engines.
Design Perfection: Dive into the world of design elements, typography, and graphics to make your website visually appealing.
SEO Magic: Uncover the techniques to optimize your WordPress website for search engines, boosting your online visibility.
Responsive Design: Ensure your website looks stunning on all devices with responsive design techniques.
E-commerce Integration: Learn to create an online store, manage products, and optimize for sales.
Analytics and Optimization: Harness the power of data with Google Analytics and optimize your website for better performance.

With DGDI’s online digital marketing course, you’ll not only master WordPress website design but also gain the skills to drive traffic, engage users, and convert visitors into loyal customers. Don’t miss out on this opportunity to become a WordPress wizard – enroll today!

GOOGLE ADS

What is Google AdWords? Why Google AdWords?
Google Network
AdWords Terminologies
How Does the SEM Auction Work?
Structure of an AdWords Account
Campaign Types – Introduction to Search, Display (including Videos),
Shopping and Mobile-specific campaign types, and when/why to use them.
Creation of Search Network Campaign
- Ad
- Ad Formats
- Ad Text Policies
- Ad Text Best Practices
- DKI
- Ad Extensions
- Keyword Research
- Tools – Keyword Planner & Estimator
- Keyword Match types
- Keyword Strategies
- Landing Page
- Bidding and Budget
- Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Creation of Google Display Network

GDN Targeting Options
Display Ad Formats
Ad Gallery Tool
Conversion Tracking
GDN Campaign Creation – Demo
Remarketing
Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns

Universal App Campaigns
Mobile-Specific Bidding and Targeting Strategies
Measuring Mobile Ad Performance and Conversions Report Editor
Optimization Strategies
Account Audit Demo

Shopping Campaigns – Introduction

What are Google Shopping Ads /Product Listing Ads?
Where do they appear on Google? What Shoppers on the internet do?
What retailers need? – New Advertising technologies
Google Shopping set retailers up for success
Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
Merchant Centre Steps
Create Shopping Campaign on Google AdWords
Track Performance and Optimize the Campaigns

YouTube Marketing – Introduction & Ad Formats

YouTube Ad Formats
YouTube Campaign Creation
YouTube Analytics
Video Campaign Optimization Tips

SMM ( SOCIAL MEDIA MARKETING )

Getting Started with Social Media Marketing
Introduction to Social Media
Facebook Marketing
Creating Content for Facebook & Social Media
Why Content is the foundation of SMM
Psychology of Social Sharing
Building Content That is Inherently Shareable Tools for Content Creation
Facebook Marketing
What is Facebook Marketing
Facebook Page
Best Practices KPIs to measure success Facebook Insights
Facebook Business Manager
How does Facebook Advertising Work?
Facebook Ad Campaign Objectives
Facebook Ad Targeting
Instagram & LinkedIn Marketing
Marketing on Instagram
Optimizing your instagram business profile
Crafting an Instagram content strategy
Instagram Ads
LinkedIn as a Marketing Platform
LinkedIn for Personal Branding
Brand Marketing on LInkedIn
LinkedIn Company Pages
LinkedIn Advanced Search
LinkedIn Premium
LinkedIn Ads
Twitter and Snapchat Marketing
Twitter Marketing
Twitter Marketing for Brand Awareness
Twitter Ads
Twitter Analytics
Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist
Snapchat Marketing
Snapchat for business
Building a following Driving Engagement Analytics & Measurement
Pinterest Marketing &
Creating a Successful Digital Marketing Strategy
Pinterest Marketing
Pinterest for business
Marketing on Pinterest Best Practices
Leveraging Rich Pins Analytics &
Measurement Social Media Marketing Tools Hootsuite Buffer TweetDeck Sprout Social
Crafting a Successful Social Media Strategy 10-step framework to crafting a successful
Social Media strategy Building Content That is Inherently Shareable Creating Content for multiple platforms
Generating content ideas and building a plan Effective Content Distribution Evaluating Success

Seo ( Search Engine Optimization )

Introduction to SEO
How do Search Engines work?
Indexing & Crawling
Basics Optimizing
Crawl Budget
Intro to SEO
Organic Search vs. Paid Search
Results Anatomy of a Search Result (Search Snippet)
What is On-page SEO (Content, Architecture, HTML)?
What is Off-page SEO/Link Building (Social, Content-based, PR)?
Keyword Research Finding Seed Keywords: Mind Map for Keyword Research Using Wikipedia, Forums for Keyword Research Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords Google Keyword Planner Tool
On-page SEO HTML Basics Web Page Basics: What is HTML, JavaScript,CSS Basic
HTML Tags to create a web page
HTML Tags for SEO: Title, H1, META Tags, IMG, A On-page SEO Elements Crawling: XML, HTML Sitemaps, Robots.txt Content Clusters (Creating SEO-based content) Negative on-page to avoid
Technical SEO URL Architecture Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights) 301 Redirects
Mobile SEO App Store Optimisation Mobile Websites: Responsive, Adaptive, Dynamic Optimizing for Voice Search Schema markup
What is Schema & Why is it relevant to SEO. Schema Types – Micro, JSON-LD Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness How Schema shows up in SERPs
Off-page SEO Link Building
What is Link Building Link Building Tactics Manual Link Building Process Link Building Metrics Social
SEO Quora YouTube Video SEO Slideshare, Scribd and other Social Channels for SEO Local SEO
What is Local SEO, Pigeon Update Google My Business, Bing Places Local Pages on your website Local Listings/Citations
Backlink Audits using SEMrush.com
Backlink audit of one website
How to audit backlinks of competitors and gain insights?
SEO Audit, Tools, Measurement SEO Audits
What are SEO Audits?
Different Types of SEO Audits
Complete SEO Audit with
Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit Google Search Console Algorithm Updates History of Google Algorithms Panda, Penguin, Pigeon, Caffeine updates RankBrain and the Future of SEO Measurement with Google Analytics
Basics of Google Analytics SEO
Metrics to Measure – On-page, Off-page, Technical SEO Reporting SEO Resources,
Careers in SEO
Top Blogs to follow for SEO Free Learning Resources – Moz, Google Analytics A career in SEO

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Reasons to take a BDMC Digital Marketing Course

Digital Marketing is a mandatory skill for a large number of professional roles in the industry today in departments such as Marketing, Public Relations, Branding and HR. Through our Digital Marketing & other Courses, DGDI has trained entrepreneurs, professionals, and students.

Here are the key reasons for which people take our Digital Marketing Course:

Marketing Professionals: Upskilling
Professionals in Other Roles: Upskilling, Career Shift, Freelancing
Business Owners & Entrepreneurs: Promote Business, Manage Agency
Digital Marketing Professionals: Career Growth
Students & Freshers: Job, Freelancing

Upskilling

Getting Job

Freelancing

Busiess promotion

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Why do you need to register for an Online Course?

Have Any Questions?

FAQ's

Is digital marketing a good career?

In 2023, digital marketing stands out as a red-hot career choice. In an age dominated by the internet, brands are desperately seeking skilled digital marketers to boost their online presence. The demand is sky-high, but the supply of talent is limited. Hence, it is a good career provided you do an digital marketing course and be one of those skilled digital marketers.

Can I learn digital marketing online?

Yes, with everything being available online, even digital marketing courses had to be made available for learners. There are various institutes that provide an online courses for digital marketing. Apart from that, you can even get brief introductions about digital marketing concepts from blogs or YouTube videos available on the Internet.

Is a digital marketing certificate worth it?

The worth of a digital marketing certificate depends on your goals of learning this subject. If you are someone who wants to kickstart a business, take their own existing business online or establish a freelancing career, you will only need the right digital marketing skills.

But if you’re a job seeking individual, a certificate helps you add more weightage at the time of recruitment. But the bottom line is your performance and understanding of digital marketing which will come from learning the right skills from the right mentors.

Why is an online Digital Marketing course better than an offline course?

Online digital marketing courses offers many benefits over offline courses, including flexibility to learn at your own pace and from any location. They are often more cost-effective & provide access to a wide range of specialised courses.Online courses are available all day, every day, and can be adjusted to suit how you like to learn. This makes them a convenient and effective way to learn digital marketing.

What are the qualifications criteria for a digital marketing course?

Digital Marketing is a skill that can be done by anyone no matter your educational background. The basic qualification criteria would be to have a minimum 10+2 years of education.

What topics are covered under a digital marketing syllabus?

A digital marketing syllabus includes topics such as – foundational concepts, digital marketing concepts and soft skills training, all in the same hierarchy.

Foundational concepts include marketing fundamentals like AIDA Funnel, Marketing Framework, etc. A syllabus should start with foundational concepts so that both traditional & non-marketing students can create a strong base from the start.

Digital Marketing concepts include basic to advanced topics like Search Engine Optimisation, Social Media Marketing, Paid Advertising, Email Marketing, Content Marketing, Web Analytics, etc. These digital marketing concepts form the core of a course syllabus.

Apart from digital marketing knowledge, it is important that a syllabus covers soft skills like presentation, communication, art of pitching, client servicing, etc. Soft skills help you become more confident to enter the corporate world.

What are the career opportunities after completing these digital marketing online certifications?

Talking about the general career opportunities in digital marketing, currently, there is a gap in the industry.

The demand of skilled digital marketers in high but the supply of the same is relatively low.

Completing a digital marketing certification online will help you be skilled enough to take advantage of the gap and apply for various digital marketing roles in the industry.

Here is a list of top digital marketing roles and their average starting salaries in India:

• Social Media Marketing Executive- INR 3,00,000
• Digital Marketing Executive- INR 2,60,000
• SEO Executive – INR 2,00,000
• SEM Executive – INR 3,50,000
• Content Marketing Executive – INR 3,00,000
• Web Development Executive – INR 3,00,000
• Email Marketing Executive – INR 2,70,000
• Marketing Automation Executive – INR 3,60,000

What is the maximum salary for a digital marketer in India?

The highest designation in the digital marketing space is that of “Chief Digital Officer”. According to Ambition Box, the maximum salary of Chief Digital Officer is INR 1.02 crores per annum. This number varies depending upon your work experience and both digital and managerial skills